Oribe reveals the antidote for fragile strands with its new Hair Alchemy Collection, a strengthening regimen designed to transform weak, breakage-prone hair by renewing strands to their strongest state. Designed for those with inherently weak hair, the collection includes Hair Alchemy Resilience Shampoo and Conditioner, along with Hair Alchemy Fortifying Treatment Serum.
Prevention from breakage is key because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care — and a little magic — is necessary to keep hair strong and resilient.
Here are some common questions that our customers ask us about breakage-prone hair and how this new system works to reveal hair's ultimate strength.
Q. What factors cause hair breakage?
Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow.
These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage.
Q. How do I know if I have breakage-prone hair?
Weak, breakage prone hair is noticeable because of the higher number of flyaways at the top of the head, or because of more hair fall in the brush or shower. Hair that is processed, colored or heat-styled is more susceptible to breakage.
Q. How do Hair Alchemy Collection formulas work?
Oribe's Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair.
Plant-based proteins and low molecular weight Hyaluronic Acid penetrate the hair’s cortex where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo leaf form a protective veil around hair to strengthen and provide slip to reduce friction.
Q. How long does it take to see results?
In a consumer-panel survey of 106 women, 81% felt their hair was more fortified after just one use. After one week, 87% of panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.
Q. Do you have to use all three products together?
For best results, we recommend using all three products together. However, you may layer any additional products into your routine based on your specific hair needs. For example, those with highly textured hair may opt to pair the Hair Alchemy Resilience Shampoo with a more moisture-rich conditioner or treatment masque (such as the Oribe Signature Moisture Masque) and follow with the Hair Alchemy Fortifying Treatment Serum being applied post-shower.
Q. Will I still see a result if I use the serum alone?
Yes, you can see results from using the serum alone. However, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.
At Shunji Matsuo Hair Studio Ngee Ann City, we always believe in "experiential learning". Don't you agree that sometimes you must experience in order to understand? Now, you can sign up for an Invincible Hair Alchemy Hair Wash Session exclusively online, to try out the Hair Alchemy Collection at only $20. And after the session, if you decide to purchase any Oribe's product, we will offer a $20 rebate to support you on a good start for a right hair care routine. Sounds like a good deal? Click here to purchase now. We will contact you to arrange for the session after we receive your order.
If you have any questions, you can always Whatsapp us at +65 8799 8373.